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Copywriter vs. Content Writer – Is There a Difference?

You may have heard the terms ‘copywriter’ and ‘content writer’ before, particularly in the blogging world and the world of freelance article creation. It can be difficult to know the difference between each term and in fact, some people may work in both fields to some extent, but they are different regardless. Copywriting is defined as writing to advertise or market a product or service, while content writing is about creating loyalty and engagement with a particular product (not necessarily selling it). If you are in the market for a copywriter or content writer, it is vital that you understand the difference. In this article, we will look more in-depth into each role, and possibly help you decide which you need (or if you need both!).

What Is a Good Copywriter?

The goal of a copywriter is to mold language in a way that persuades the reader to take a specific step or action. They often aim for short-term milestones – such as convincing a person to buy a product, sign-up to a service, or click a button. As different advertisements take on various forms (for example, using SEO) copywriters all have different specialities.

What Skills Does a Copywriter Have?

Although you may be looking for an industry-specific copywriter, there are particular skills that all copywriters across the board must have, these include:

  • Knowledge of SEO
  • Know how to tell an engaging story
  • Be able to understand your brand and its goals
  • Maybe most importantly of all, know how to persuade your reader with only a few short sentences!

So, now we’ve talked about copywriters, what about content writers?  


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What Is a Content Writer?

With the growth of the internet, content writers are being hired everywhere – for websites, blogs, social media, e-newsletters etc As the name suggests, content writers are focused on content. Specifically, they take on the job of creating content which, depending on the aims of the business, may be needed for a whole variety of reasons – for awareness, for education, or just for fun. As opposed to a general writer, content writers are also expected to use their writing skills to build brand loyalty in readers.

What Skills Does a Content Writer Have?

The world of web content is massive and often free, meaning that readers are spoiled for choice and a content writer must have strong skills to make what they create stand out from the crowd. Some of the skills a content writer must have are:

  • Proofreading/Editing skills
  • The ability to research a topic in-depth to provide accurate information
  • The ability to write clean, well-structured content that is easy to read
  • Like a copywriter, SEO skills

Is Their Style of Work Different?

Both copywriters and content writers are often freelancers and will be hired by different clients at different times. If you have a deadline for either job, it’s worth considering that content writing requires research, so it can be unfair to expect a content writer to work at the absolute last minute. That is if you want an accurate, polished article to the highest standards. On the other hand, a copywriter with plenty of experience will not have similar constraints, especially as their work is short-form, against the long-form copy that content writers produce.

Summing Up

When you start to consider that you may need a content writer or copywriter, it can be a challenge to figure out where to start with finding one. Copywriters are generally considered the more skilled of the two, with some copywriters earning massive salaries for their writing. In fact, in terms of content writing, some companies will utilize their own employees, who were not previously writers, to produce content as they may not consider it that tough a job.

However, this content needs to build brand loyalty and is much more important than you may first think. It’s always better to look to a professional for the best results. Moreover, as copywriters are the ones who aim to bring you sales, you must find someone you can trust in this role.

So, if you’re looking for a trustworthy professional copywriter or content writer, or want more information, check out our freelance writing services at WOWtexts today.

Post Author: Laura Alice Martin

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